<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Andrew Wirtanen &#187; User Experience</title>
	<atom:link href="http://www.andrewwirtanen.com/category/user-experience/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.andrewwirtanen.com</link>
	<description>is a usability specialist in Cary, NC</description>
	<lastBuildDate>Sat, 21 Aug 2010 22:58:55 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>So why don&#8217;t you slide?</title>
		<link>http://www.andrewwirtanen.com/2010/07/03/so-why-dont-you-slide/</link>
		<comments>http://www.andrewwirtanen.com/2010/07/03/so-why-dont-you-slide/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 17:36:59 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[HCI]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Websites]]></category>

	<!-- AutoMeta Start -->
	<category>slide</category>
	<category>slide</category>
	<category>goo</category>
	<category>luke</category>
	<category>alternative</category>
	<category>form</category>
	<category>dolls</category>
	<category>efforts</category>
	<category>slide</category>
	<category>slide</category>
	<category>goo</category>
	<category>luke</category>
	<category>alternative</category>
	<category>form</category>
	<category>dolls</category>
	<category>efforts</category>
	<!-- AutoMeta End -->
	
		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=855</guid>
		<description><![CDATA[Despite efforts like the reCAPTCHA project, we still hate CAPTCHAs. Famed web form guru Luke Wroblewski posted on his blog about an alternative from They Make Apps. All you do is slide to submit a form. I can&#8217;t believe this would actually work. It&#8217;s pretty simple, but Luke notes that we still need an accessible alternative [...]]]></description>
			<content:encoded><![CDATA[<p>Despite efforts like <a href="http://www.andrewwirtanen.com/2007/09/17/captcha-isnt-working/">the reCAPTCHA project</a>, we still hate CAPTCHAs.</p>
<p>Famed web form guru Luke Wroblewski <a href="http://www.lukew.com/ff/entry.asp?1138">posted on his blog about an alternative</a> from <a href="http://theymakeapps.com/">They Make Apps</a>. All you do is slide to submit a form. I can&#8217;t believe this would actually work. It&#8217;s pretty simple, but Luke notes that we still need an accessible alternative for those that can&#8217;t use a mouse. Anyway, this technique already has a theme song:</p>
<blockquote><p>Do you wake up on your own/and wonder where you are? You live with all your faults/../So why don&#8217;t you slide? (Goo Goo Dolls &#8211; &#8220;Slide&#8221;)</p></blockquote>
<p><a href="http://www.andrewwirtanen.com/wp-content/uploads/2010/07/captcha2.gif"><img class="alignnone size-full wp-image-856" title="Sliding CAPTCHA" src="http://www.andrewwirtanen.com/wp-content/uploads/2010/07/captcha2.gif" alt="" width="295" height="900" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.andrewwirtanen.com/2010/07/03/so-why-dont-you-slide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If Mario Was Designed in 2010</title>
		<link>http://www.andrewwirtanen.com/2010/06/02/if-mario-was-designed-in-2010/</link>
		<comments>http://www.andrewwirtanen.com/2010/06/02/if-mario-was-designed-in-2010/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 03:56:45 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[HCI]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>

	<!-- AutoMeta Start -->
	<category>mario</category>
	<category>bros</category>
	<category>super</category>
	<!-- AutoMeta End -->
	
		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=842</guid>
		<description><![CDATA[This blog post by a game designer was intended to poke fun at contemporary trends in games. But, I think it also applies to a trend in usability. In usability, it&#8217;s cliché now to joke about putting something in the manual. Everyone in the field pretends that manuals don&#8217;t exist when they&#8217;re designing products (unless, of course, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hiwiller.com/2010/04/29/if-mario-was-designed-in-2010/"><img class="alignnone size-medium wp-image-843" title="Tutorial in Super Mario Bros." src="http://www.andrewwirtanen.com/wp-content/uploads/2010/06/step1-300x282.gif" alt="Tutorial in Super Mario Bros." width="300" height="282" /></a></p>
<p>This <a href="http://www.hiwiller.com/2010/04/29/if-mario-was-designed-in-2010/">blog post by a game designer</a> was intended to poke fun at contemporary trends in games. But, I think it also applies to a trend in usability. In usability, it&#8217;s cliché now to joke about putting something in the manual. Everyone in the field pretends that manuals don&#8217;t exist when they&#8217;re designing products (unless, of course, said product <em>is</em> the manual). But, I&#8217;ve never heard anyone discuss providing <em>too much</em> help or guidance. Sometimes when you don&#8217;t provide any guidance, the end user has the most fun and they learn more quickly how do things (like in Nintendo&#8217;s Super Mario Bros.).</p>
<p>My suggestion: Provide visual cues when appropriate. Allow for some exploration if it&#8217;s not a one-time-only or walk-up-and-use interface (like an ATM or grocery self-checkout). Users are smart and will figure some things out on their own. Don&#8217;t interrupt them frequently with tips&#8211;put all the help you want in a sub-menu.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.andrewwirtanen.com/2010/06/02/if-mario-was-designed-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Experience Is The Product</title>
		<link>http://www.andrewwirtanen.com/2010/01/16/experience-is-the-product/</link>
		<comments>http://www.andrewwirtanen.com/2010/01/16/experience-is-the-product/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 15:53:44 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[HCI]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Video]]></category>

	<!-- AutoMeta Start -->
	<category>product</category>
	<category>dconstruct</category>
	<category>valid</category>
	<category>examples</category>
	<category>peter</category>
	<category>experience</category>
	<category>embed</category>
	<category>slideshare</category>
	<!-- AutoMeta End -->
	
		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=783</guid>
		<description><![CDATA[Peter Merholz (Adaptive Path) posted on his blog this week that his slidecast &#8220;Experience Is The Product&#8221; hit 400,000 views. Peter gave the talk at dConstruct 2007 in Brighton, UK. The presentation argues for focusing on the experience rather than technology and features. It&#8217;s a great talk that uses examples of good user experience design [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adaptivepath.com/aboutus/peterme.php">Peter Merholz</a> (Adaptive Path) posted on his blog this week that his slidecast &#8220;<a href="http://www.slideshare.net/peterme/experience-is-the-product">Experience Is The Product</a>&#8221; hit 400,000 views. Peter gave the talk at <a href="http://2007.dconstruct.org/">dConstruct 2007</a> in Brighton, UK. The presentation argues for focusing on the experience rather than technology and features. It&#8217;s a great talk that uses examples of good user experience design that we still use today, three years later (e.g. Nintendo Wii, iPhone, iPod, Tivo, etc.).</p>
<p><object style="margin: 0px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="data" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&amp;stripped_title=experience-is-the-product" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&amp;stripped_title=experience-is-the-product" /><embed style="margin: 0px;" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&amp;stripped_title=experience-is-the-product" allowscriptaccess="always" allowfullscreen="true" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&amp;stripped_title=experience-is-the-product"></embed></object></p>
<p>By the way. Slideshare doesn&#8217;t give you valid XHTML for embedding, but I found <a href="http://blogsimplified.com/2008/10/how-to-embed-a-slideshare-presentation-in-your-blog-with-valid-xhtml/">this tutorial that shows you how to embed valid slidecasts</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.andrewwirtanen.com/2010/01/16/experience-is-the-product/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Recycling Fun</title>
		<link>http://www.andrewwirtanen.com/2009/11/09/making-recycling-fun/</link>
		<comments>http://www.andrewwirtanen.com/2009/11/09/making-recycling-fun/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:20:32 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
		<br />
<b>Warning</b>:  Invalid argument supplied for foreach() in <b>/home/andrewwirtanen/andrewwirtanen.com/wp-content/plugins/autometa/autometa.php</b> on line <b>300</b><br />
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Video]]></category>

	<!-- AutoMeta Start -->
	<!-- AutoMeta End -->
	
		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=740</guid>
		<description><![CDATA[World Usability Day is this week and the theme is &#8220;Designing for a Sustainable World&#8221;. In North Carolina, I&#8217;ll be attending an evening event hosted by Tri-UPA and Carolina HFES. My company has been hard at work redesigning recycle bins for the annual design challenge. Last year, we took a stab at redesigning bus stops. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.worldusabilityday.org/">World Usability Day</a> is this week and the theme is &#8220;Designing for a Sustainable World&#8221;. In North Carolina, I&#8217;ll be attending an evening event hosted by <a href="http://triupa.org/">Tri-UPA</a> and <a href="http://www.hfescarolina.com/">Carolina HFES</a>. My company has been hard at work redesigning recycle bins for the annual design challenge. Last year, we <a href="http://www.slideshare.net/awirtanen/redesign-of-peripheral-bus-stops-presentation">took a stab at redesigning bus stops</a>.</p>
<p>Technology used to be the driver of new products; it determined the industrial design and components. Now, the size of devices is no longer determined by the size of the computer chip. For example, the iPod Classic sports the same basic design from 2004. The iPod does its job well and the only thing that could (and probably should) be changed include improvements in software and components.</p>
<p>We are living in a period of re-emergence of design. We are realizing that we need to start developing products that are not going to end up in a landfill after 2 years. We also need to design products that will encourage sustainability. Here&#8217;s a great example from Volkswagen that makes a game out of recycling:</p>
<p><a href="http://www.andrewwirtanen.com/2009/11/09/making-recycling-fun/"><em>Click here to view the embedded video.</em></a></p>
<p>Volkswagen also created two other videos (<a href="http://www.youtube.com/watch?v=2lXh2n0aPyw">Piano Staircase</a> and <a href="http://www.youtube.com/watch?v=cbEKAwCoCKw">The World&#8217;s Deepest Bin</a>). They created them as demonstration videos for <a href="http://thefuntheory.com/">The Fun Theory</a> contest. The contest encourages designs that change people&#8217;s behavior for the better. Pretty cool.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.andrewwirtanen.com/2009/11/09/making-recycling-fun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Products with multiple uses&#8211;selling them in stores is a challenge.</title>
		<link>http://www.andrewwirtanen.com/2009/09/27/products-with-multiple-uses-selling-them-in-stores-is-a-challenge/</link>
		<comments>http://www.andrewwirtanen.com/2009/09/27/products-with-multiple-uses-selling-them-in-stores-is-a-challenge/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 02:22:06 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
		<br />
<b>Warning</b>:  Invalid argument supplied for foreach() in <b>/home/andrewwirtanen/andrewwirtanen.com/wp-content/plugins/autometa/autometa.php</b> on line <b>300</b><br />
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>

	<!-- AutoMeta Start -->
	<!-- AutoMeta End -->
	
		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=722</guid>
		<description><![CDATA[Designing a product with multiple uses is always a delicate balance between overwhelming the customer and providing bang for their buck. As one of my colleagues noted on our blog at HumanCentric, you need to make sure the feature fits the product, take time to design, and don&#8217;t forget about the main use cases. But [...]]]></description>
			<content:encoded><![CDATA[<p>Designing a product with multiple uses is always a delicate balance between overwhelming the customer and providing bang for their buck. As one of my colleagues noted on <a href="http://blog.humancentric.com/is-more-really-better/">our blog at HumanCentric</a>, you need to make sure the feature fits the product, take time to design, and don&#8217;t forget about the main use cases.</p>
<p>But what if your product has multiple use cases without having to change a thing? Case in point: the &#8220;shredsors&#8221; and the herb scissors. Both of these pairs of scissors can do either task, but they&#8217;re both marketed to do different things.</p>
<p><a href="http://shop.neatorama.com/product-info.php?shredsors-scissors-shredder-pid566.html"><img class="alignnone size-full wp-image-721" title="Shredsors" src="http://www.andrewwirtanen.com/wp-content/uploads/2009/09/shredsors.jpg" alt="Shredsors" width="192" height="139" /></a><a href="http://www.amazon.com/exec/obidos/ASIN/B000TYKWMI/ref=nosim/codball-20"><img class="alignnone size-full wp-image-720" title="RSVP Herb Scissors" src="http://www.andrewwirtanen.com/wp-content/uploads/2009/09/herbs.jpg" alt="RSVP Herb Scissors" width="224" height="224" /></a></p>
<p>This is a very interesting problem. How do you sell the scissors? Can you sell them as one device or do you have to market them separately? Do they go in the kitchen aisle or in the home security aisle? Can you unify the packaging to convey both uses? Or, is that even necessary (i.e. would users appreciate both features?). With the Internet, you could tag the product to be in two categories, but in physical stores you have to divide the inventory.</p>
<p>[<a href="http://shop.neatorama.com/product-info.php?shredsors-scissors-shredder-pid566.html">Shredsors via Neatorama</a> / <a href="http://www.outblush.com/women/home/tools/rsvp-herb-scissors/">RSVP Herb Scissors via Outblush</a>]</p>
]]></content:encoded>
			<wfw:commentRss>http://www.andrewwirtanen.com/2009/09/27/products-with-multiple-uses-selling-them-in-stores-is-a-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bonobos CEO: Don&#8217;t use Twitter for marketing</title>
		<link>http://www.andrewwirtanen.com/2009/08/15/bonobos-ceo-dont-use-twitter-for-marketing/</link>
		<comments>http://www.andrewwirtanen.com/2009/08/15/bonobos-ceo-dont-use-twitter-for-marketing/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 12:41:37 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
		<br />
<b>Warning</b>:  Invalid argument supplied for foreach() in <b>/home/andrewwirtanen/andrewwirtanen.com/wp-content/plugins/autometa/autometa.php</b> on line <b>300</b><br />
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Video]]></category>

	<!-- AutoMeta Start -->
	<!-- AutoMeta End -->
	
		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=690</guid>
		<description><![CDATA[Bonobos CEO Andy Dunn is someone who gets it. He understands that the value of Twitter for businesses is not to reach out to new customers, but it&#8217;s more about listening to your current customers. As Dunn says, the signal-to-noise ratio on Twitter is very low, and Twitter is more of a tool to open [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.bonobos.com/">Bonobos</a> CEO Andy Dunn is someone who gets it. He understands that the value of Twitter for businesses is not to reach out to new customers, but it&#8217;s more about listening to your current customers. As Dunn says, the signal-to-noise ratio on Twitter is very low, and Twitter is more of a tool to open up a new channel of communication with your existing customers.</p>
<p>In other words, there aren&#8217;t a lot of people using Twitter to discover new things. Even if they were, it is hard to do because there are a lot of useless tweets and spam. Use Twitter to ask and answer questions to your customers. You will get more qualitative data than a poll on your website can provide, and you won&#8217;t get complicated answers since they have to be under 140 characters. By talking with your customers, you will establish trust, and then your customers will talk about you more to their friends and co-workers. It&#8217;s simple, but not many people understand.</p>
<p><a href="http://www.andrewwirtanen.com/2009/08/15/bonobos-ceo-dont-use-twitter-for-marketing/"><em>Click here to view the embedded video.</em></a></p>
<p>[<a href="http://www.bonobos.com/blog/news/andy-dunn-on-social-media-valuable-tool-or-too-much-noise/">Bonobos Blog</a>]</p>
]]></content:encoded>
			<wfw:commentRss>http://www.andrewwirtanen.com/2009/08/15/bonobos-ceo-dont-use-twitter-for-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Dos and Don&#8217;ts in Europe</title>
		<link>http://www.andrewwirtanen.com/2009/07/17/dos-and-donts-in-europe/</link>
		<comments>http://www.andrewwirtanen.com/2009/07/17/dos-and-donts-in-europe/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 01:51:27 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
		<br />
<b>Warning</b>:  Invalid argument supplied for foreach() in <b>/home/andrewwirtanen/andrewwirtanen.com/wp-content/plugins/autometa/autometa.php</b> on line <b>300</b><br />
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Video]]></category>

	<!-- AutoMeta Start -->
	<!-- AutoMeta End -->
	
		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=661</guid>
		<description><![CDATA[The Fasten Seatbelts to the World project is aimed at identifying cultural differences in Europe to prevent barriers in communication and cooperation. They made this fun video detailing some of the dos and don&#8217;ts. Many of them surprised me! The action starts at 1:00 and continues till about 4:00. One thing that surprised me about [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.fastenseatbelts.eu/home.php">Fasten Seatbelts to the World</a> project is aimed at identifying cultural differences in Europe to prevent barriers in communication and cooperation. They made this fun video detailing some of the dos and don&#8217;ts. Many of them surprised me!</p>
<p>The action starts at 1:00 and continues till about 4:00.</p>
<p><a href="http://www.andrewwirtanen.com/2009/07/17/dos-and-donts-in-europe/"><em>Click here to view the embedded video.</em></a></p>
<p>One thing that surprised me about this project is that it is not funded by a travel commission. Videos like these can help promote travel by easing the worries of travelers.</p>
<p>As designers, we need to recognize that different gestures and actions mean different things across cultures. For example, the video shows that in Bulgaria, shaking your head left-to-right actually means &#8220;yes&#8221;, while nodding your head up-and-down means &#8220;no&#8221;. By the way, if you&#8217;re ever in a library or a book store, look for a little book called <a href="http://www.amazon.com/Field-Guide-Gestures-Interpret-Virtually/dp/1931686203">Field Guide to Gestures</a>. You&#8217;ll get some good laughs in.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.andrewwirtanen.com/2009/07/17/dos-and-donts-in-europe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Research-Inspired Design blog</title>
		<link>http://www.andrewwirtanen.com/2009/06/23/the-research-inspired-design-blog/</link>
		<comments>http://www.andrewwirtanen.com/2009/06/23/the-research-inspired-design-blog/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 14:27:41 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
		<br />
<b>Warning</b>:  Invalid argument supplied for foreach() in <b>/home/andrewwirtanen/andrewwirtanen.com/wp-content/plugins/autometa/autometa.php</b> on line <b>300</b><br />
		<category><![CDATA[About Me]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>

	<!-- AutoMeta Start -->
	<!-- AutoMeta End -->
	
		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=623</guid>
		<description><![CDATA[In addition to this site and CodBall, I am now actively writing for Research-Inspired Design, which was launched along with the new HumanCentric website. Research-Inspired Design is the HumanCentric blog, where the whole company (usability specialists, industrial designers, graphic designers, software engineers, and interaction designers) share our thoughts on user experience. Check it out, and [...]]]></description>
			<content:encoded><![CDATA[<p>In addition to this site and CodBall, I am now actively writing for <a href="http://blog.humancentric.com/">Research-Inspired Design</a>, which was launched along with the new <a href="http://humancentric.com/">HumanCentric</a> website.</p>
<p><a href="http://blog.humancentric.com/">Research-Inspired Design</a> is the HumanCentric blog, where the whole company (usability specialists, industrial designers, graphic designers, software engineers, and interaction designers) share our thoughts on user experience. Check it out, and put it in your RSS reader!</p>
<p><a href="http://blog.humancentric.com/">http://blog.humancentric.com/</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.andrewwirtanen.com/2009/06/23/the-research-inspired-design-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learning from Amazon.com</title>
		<link>http://www.andrewwirtanen.com/2009/06/17/learning-from-amazon-com/</link>
		<comments>http://www.andrewwirtanen.com/2009/06/17/learning-from-amazon-com/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 04:37:41 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Websites]]></category>

	<!-- AutoMeta Start -->
	<category>revealing</category>
	<category>treasures</category>
	<category>slideshare</category>
	<category>amazon</category>
	<category>amazon</category>
	<category>moon</category>
	<category>wolf</category>
	<category>milk</category>
	<!-- AutoMeta End -->
	
		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=611</guid>
		<description><![CDATA[Jared Spool (UIE) is always fun to listen to, and his latest work of art, &#8220;Revealing Design Treasures from the Amazon&#8221; is now on Slideshare. In the presentation, Spool introduces Amazon.com as a unique place on the Internet, where strange things happen, like the reviews for Tuscan Whole Milk, 1 Gallon, 128 fl oz. Some [...]]]></description>
			<content:encoded><![CDATA[<p>Jared Spool (UIE) is always fun to listen to, and his latest work of art, <a href="http://www.slideshare.net/jmspool/revealing-design-treasures-from-the-amazon?type=presentation">&#8220;Revealing Design Treasures from the Amazon&#8221; is now on Slideshare</a>. In the presentation, Spool introduces Amazon.com as a unique place on the Internet, where strange things happen, like the reviews for <a href="http://www.amazon.com/Tuscan-Whole-Milk-Gallon-128/dp/B00032G1S0/ref=cm_cr_pr_product_top">Tuscan Whole Milk, 1 Gallon, 128 fl oz</a>. Some of the main points that stuck with me were: customer reviews are only helpful if you have the customers to drive them, users hate redesigns so roll out designs slowly, and sometimes making one small change to meet user goals can have a large impact on sales (e.g. Amazon&#8217;s most helpful favorable and critical reviews).</p>
<p>Personally, I&#8217;m a huge fan of Amazon.com and I place orders nearly every month. I&#8217;ve loved the tab-free design ever <a href="http://www.andrewwirtanen.com/2007/09/26/new-amazoncom-design/">since I first encountered it in 2007</a>.<br />
<object style="margin:0px"  width="425" height="355" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=revealingdesigntreasuresfromtheamazon-slideshare-090514181627-phpapp01&amp;stripped_title=revealing-design-treasures-from-the-amazon" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=revealingdesigntreasuresfromtheamazon-slideshare-090514181627-phpapp01&amp;stripped_title=revealing-design-treasures-from-the-amazon" /><param name="allowfullscreen" value="true" /></object><br />
One of the most recent oddities on Amazon.com is the <a href="http://www.amazon.com/THREE-WOLF-MOON-SHIRT-ADULT/dp/B000NZW3IY">Three Wolf Moon T-Shirt</a>, which inspired this Pocahontas parody video:</p>
<p><a href="http://www.andrewwirtanen.com/2009/06/17/learning-from-amazon-com/"><em>Click here to view the embedded video.</em></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.andrewwirtanen.com/2009/06/17/learning-from-amazon-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips from Two Tweeps</title>
		<link>http://www.andrewwirtanen.com/2009/05/27/tips-from-two-tweeps/</link>
		<comments>http://www.andrewwirtanen.com/2009/05/27/tips-from-two-tweeps/#comments</comments>
		<pubDate>Thu, 28 May 2009 01:53:13 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
		<br />
<b>Warning</b>:  Invalid argument supplied for foreach() in <b>/home/andrewwirtanen/andrewwirtanen.com/wp-content/plugins/autometa/autometa.php</b> on line <b>300</b><br />
		<category><![CDATA[HCI]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>

	<!-- AutoMeta Start -->
	<!-- AutoMeta End -->
	
		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=599</guid>
		<description><![CDATA[Boston has a very strong usability community, which every year turns out in great numbers to their own annual &#8220;Mini-UPA&#8221; conference in the spring. It&#8217;s called Usability &#38; User Experience and it actually has grown to compete with the national UPA conference. A couple of my former peers at Bentley (@jledwell and @kaniasty) created a [...]]]></description>
			<content:encoded><![CDATA[<p>Boston has a very strong usability community, which every year turns out in great numbers to their own annual &#8220;Mini-UPA&#8221; conference in the spring. It&#8217;s called <a href="http://www.upaboston.org/miniconf09/index.shtml">Usability &amp; User Experience</a> and it actually has grown to compete with the national UPA conference.</p>
<p>A couple of my former peers at Bentley (<a href="http://twitter.com/jledwell">@jledwell</a> and <a href="http://twitter.com/kaniasty">@kaniasty</a>) created a great presentation on Twitter called &#8220;<a href="http://www.slideshare.net/uxforward/tips-from-two-tweeps-how-user-experience-pros-find-value-on-twitter?type=presentation">Tips from Two Tweeps: How User Experience Pros Find Value on Twitter</a>.&#8221; Apparently, the presentation drew a full room and sparked great conversation. The presentation mentions <a href="www.twitter.com/uxforward">@uxforward</a>, a user experience link sharing service, which I started back in December &#8217;08. <a href="http://twitter.com/jledwell">@jledwell</a> now does a lot of the posting for <a href="www.twitter.com/uxforward">@uxforward</a>.</p>
<p><object style="margin:0px" width="425" height="355"  data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tipsf2tw-090526141700-phpapp01&#038;rel=0&#038;stripped_title=tips-from-two-tweeps-how-user-experience-pros-find-value-on-twitter" type="application/x-shockwave-flash"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tipsf2tw-090526141700-phpapp01&#038;rel=0&#038;stripped_title=tips-from-two-tweeps-how-user-experience-pros-find-value-on-twitter" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/></object></p>
<p>[<a href="http://twitter.com/jledwell">@jledwell</a>'s blog:<a href="http://joshualedwell.typepad.com/usability_blog/2009/05/slideshow-of-twitter-tips.html"> Compete on Usability</a>]</p>
]]></content:encoded>
			<wfw:commentRss>http://www.andrewwirtanen.com/2009/05/27/tips-from-two-tweeps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
