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	<title>Andrew Wirtanen &#187; Apple</title>
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	<link>http://www.andrewwirtanen.com</link>
	<description>is a usability specialist in Cary, NC</description>
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		<title>The next big thing: Internet-enabled set-top boxes</title>
		<link>http://www.andrewwirtanen.com/2010/08/21/the-next-big-thing-internet-enabled-set-top-boxes/</link>
		<comments>http://www.andrewwirtanen.com/2010/08/21/the-next-big-thing-internet-enabled-set-top-boxes/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 22:58:55 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[HCI]]></category>
		<category><![CDATA[HDTV]]></category>
		<category><![CDATA[Technology]]></category>

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	<category>rushing</category>
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		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=866</guid>
		<description><![CDATA[Do you know anyone who is still saving up for an iPad? I bet you don&#8217;t. That ship has sailed. The iPad did not really disappoint, but it never proved itself as a necessity. Sure, I&#8217;d like one to keep on my living room table, but I&#8217;d much rather have the new Kindle. But, I [...]]]></description>
			<content:encoded><![CDATA[<p>Do you know anyone who is still saving up for an iPad? I bet you don&#8217;t. That ship has sailed. The iPad did not really disappoint, but it never proved itself as a necessity. Sure, I&#8217;d like one to keep on my living room table, but I&#8217;d much rather have <a href="http://www.amazon.com/Kindle-Wireless-Reader-3G-Wifi-Graphite/dp/B002FQJT3Q">the new Kindle</a>. But, I don&#8217;t view that as a necessity either since I can always read books for free from my library.</p>
<p>The iPhone has proven itself as more than a luxury item. All cellphones that can&#8217;t browse the Internet quickly became dinosaurs the second the iPhone was released. Sure, I pay more per month for service (just under $70 on my grandfathered plan), but it&#8217;s worth it. I can&#8217;t tell you how many times I&#8217;ve used the GPS with Google Maps to figure out where I am, or I learned something important with the ability to check my email/twitter/Facebook/etc.</p>
<p>A lot of people I know live without cable television. Considering you can save over $600/year by going unplugged, it&#8217;s not a bad idea. Cable TV is a lot of money, especially if you tack on the HD DVR and extra channels. You can watch a number of TV shows online now, but there isn&#8217;t one clean solution to put them on your big, shiny LCD.</p>
<p>In September, that will change.</p>
<p>Get ready to spend $99 on the iTV from Apple. <a href="http://kevinrose.com/blogg/2010/8/21/why-apples-itv-will-change-everything.html">Kevin Rose (founder of Digg) says the device &#8220;will change everything&#8221;</a>. If you look at his reasoning, he&#8217;s absolutely right. Of course, the <a href="http://www.boxee.tv/">Boxee box</a> will be released right alongside the rumored iTV. Unfortunately, not many people outside the tech community have heard of Boxee (and everyone has heard of Apple). <a href="http://www.google.com/tv/">Google TV</a> will join the party a little later, providing iTV with the same competition that the iPhone faces from Android devices.</p>
<p><a href="http://gizmodo.com/5618077/note-to-apple-27-million-americans-are-buying-a-tablet-next-year-and-it-might-not-be-yours?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+gizmodo/full+(Gizmodo)">Forrester says 14% of Americans are considering buying a tablet next year</a>. Companies are rushing to get their tablet out the door. Instead, they should be rushing to come up with their Internet set-top box.</p>
<p>Anyone want to buy a 40GB Apple TV?</p>
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		<title>Experience Is The Product</title>
		<link>http://www.andrewwirtanen.com/2010/01/16/experience-is-the-product/</link>
		<comments>http://www.andrewwirtanen.com/2010/01/16/experience-is-the-product/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 15:53:44 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[HCI]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Video]]></category>

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		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=783</guid>
		<description><![CDATA[Peter Merholz (Adaptive Path) posted on his blog this week that his slidecast &#8220;Experience Is The Product&#8221; hit 400,000 views. Peter gave the talk at dConstruct 2007 in Brighton, UK. The presentation argues for focusing on the experience rather than technology and features. It&#8217;s a great talk that uses examples of good user experience design [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adaptivepath.com/aboutus/peterme.php">Peter Merholz</a> (Adaptive Path) posted on his blog this week that his slidecast &#8220;<a href="http://www.slideshare.net/peterme/experience-is-the-product">Experience Is The Product</a>&#8221; hit 400,000 views. Peter gave the talk at <a href="http://2007.dconstruct.org/">dConstruct 2007</a> in Brighton, UK. The presentation argues for focusing on the experience rather than technology and features. It&#8217;s a great talk that uses examples of good user experience design that we still use today, three years later (e.g. Nintendo Wii, iPhone, iPod, Tivo, etc.).</p>
<p><object style="margin: 0px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="data" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&amp;stripped_title=experience-is-the-product" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&amp;stripped_title=experience-is-the-product" /><embed style="margin: 0px;" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&amp;stripped_title=experience-is-the-product" allowscriptaccess="always" allowfullscreen="true" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&amp;stripped_title=experience-is-the-product"></embed></object></p>
<p>By the way. Slideshare doesn&#8217;t give you valid XHTML for embedding, but I found <a href="http://blogsimplified.com/2008/10/how-to-embed-a-slideshare-presentation-in-your-blog-with-valid-xhtml/">this tutorial that shows you how to embed valid slidecasts</a>.</p>
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		<title>SmartScreen: Time to jailbreak my iPhone?</title>
		<link>http://www.andrewwirtanen.com/2009/09/26/smartscreen-time-to-jailbreak-my-iphone/</link>
		<comments>http://www.andrewwirtanen.com/2009/09/26/smartscreen-time-to-jailbreak-my-iphone/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 18:19:36 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
		<br />
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		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>

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		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=707</guid>
		<description><![CDATA[I haven&#8217;t found a compelling reason to jailbreak my iPhone, but SmartScreen for iPhone just might be one. The application allows for widgets on the iPhone lock screen. Of course, there are all sorts of privacy concerns here, but for simple useful applications like weather or a calendar, this is great. Check out the demo [...]]]></description>
			<content:encoded><![CDATA[<p>I haven&#8217;t found a compelling reason to jailbreak my iPhone, but <a href="http://blog.media-phone.ch/post/195829481/smartscreen-announced">SmartScreen for iPhone</a> just might be one. The application allows for widgets on the iPhone lock screen. Of course, there are all sorts of privacy concerns here, but for simple useful applications like weather or a calendar, this is great. Check out the demo video:</p>
<p><a href="http://www.andrewwirtanen.com/2009/09/26/smartscreen-time-to-jailbreak-my-iphone/"><em>Click here to view the embedded video.</em></a></p>
<p>In other iPhone news, AT&amp;T finally is allowing MMS as of 9/25. This means that I can now send picture and video messages!</p>
<p>[<a href="http://blog.media-phone.ch/post/195829481/smartscreen-announced">MediaPhone</a> via <a href="http://gizmodo.com/5366931/note-to-apple-please-put-this-in-the-iphone-now">Gizmodo</a>]</p>
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		<title>Revolutionary New Laptop with No Keyboard</title>
		<link>http://www.andrewwirtanen.com/2009/01/05/revolutionary-new-laptop-with-no-keyboard/</link>
		<comments>http://www.andrewwirtanen.com/2009/01/05/revolutionary-new-laptop-with-no-keyboard/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 04:03:16 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
		<br />
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		<category><![CDATA[Apple]]></category>
		<category><![CDATA[HCI]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
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		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=540</guid>
		<description><![CDATA[The Onion just released one of its funniest Mac-bashing videos yet. It&#8217;s the day before the last (and Steve Job-less) Apple keynote at MacWorld, and I think this video is a great follow-up to my last post on Brain-Computer Interfaces (BCIs). BCIs are keyboardless and so is this new laptop dreamed up by The Onion [...]]]></description>
			<content:encoded><![CDATA[<p>The Onion just released <a href="http://www.theonion.com/content/video/apple_introduces_revolutionary">one of its funniest Mac-bashing videos yet</a>. It&#8217;s the day before the last (and Steve Job-less) Apple keynote at MacWorld, and I think this video is a great follow-up to my last post on Brain-Computer Interfaces (BCIs). BCIs are keyboardless and so is this new laptop dreamed up by The Onion staff. It&#8217;s good to see input devices different than the keyboard and mouse, no matter how ridiculous they may be:</p>
<p><p><a href="http://www.andrewwirtanen.com/2009/01/05/revolutionary-new-laptop-with-no-keyboard/"><em>Click here to view the embedded video.</em></a></p><a href="http://www.theonion.com/content/video/apple_introduces_revolutionary?utm_source=embedded_video"><br />
</a></p>
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		<title>iPhone Tip: Enable Caps Lock</title>
		<link>http://www.andrewwirtanen.com/2008/07/24/iphone-tip-enable-caps-lock/</link>
		<comments>http://www.andrewwirtanen.com/2008/07/24/iphone-tip-enable-caps-lock/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 18:46:30 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[iphone]]></category>

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		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=394</guid>
		<description><![CDATA[Here&#8217;s a quick tip for all of you iPhone users: Settings &#62; General &#62; Keyboard &#62; Enable Caps Lock Now, when you quickly tap the Shift key twice on the keyboard, it will turn blue and become a Caps Lock! Why wasn&#8217;t this enabled by default? I have tried, on numerous occasions, to figure out [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a quick tip for all of you iPhone users:</p>
<ul>
<li>Settings &gt; General &gt; Keyboard &gt; Enable Caps Lock</li>
</ul>
<p>Now, when you quickly tap the Shift key twice on the keyboard, it will turn blue and become a Caps Lock!</p>
<p>Why wasn&#8217;t this enabled by default? I have tried, on numerous occasions, to figure out how to enable Caps Lock. I tried holding and pressing the Shift key, and also hitting it quickly.</p>
<p>[Thanks to <a title="The iPod Observer" href="http://www.ipodobserver.com/story/32479">The iPod Observer</a>]</p>
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		<title>Usability Emergency: Japan Needs Better Phones</title>
		<link>http://www.andrewwirtanen.com/2008/06/08/usability-emergency-japan-needs-better-phones/</link>
		<comments>http://www.andrewwirtanen.com/2008/06/08/usability-emergency-japan-needs-better-phones/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 02:07:35 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[HCI]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>

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		<guid isPermaLink="false">http://www.andrewwirtanen.com/?p=381</guid>
		<description><![CDATA[Usability specialists take note: Japan is in dire need of an easy-to-use phone with features they are accustomed to (mobile TV, credit card payment, GPS). It&#8217;s an interesting problem, since cellphones are radically different between the US and Japan. Japan is on the cutting edge, and mobile phones in the US are relatively outdated before [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/subkernel/640304172/"><img class="alignright size-full wp-image-382" style="float: right;" title="Japan Cellphones" src="http://www.andrewwirtanen.com/wp-content/uploads/2008/06/phones.jpg" alt="Japan Cellphones" width="151" height="200" /></a>Usability specialists take note: <a href="http://www.wired.com/gadgets/wireless/news/2008/06/japan_phones">Japan is in dire need of an easy-to-use phone</a> with features they are accustomed to (mobile TV, credit card payment, GPS). It&#8217;s an interesting problem, since cellphones are radically different between the US and Japan. Japan is on the cutting edge, and mobile phones in the US are relatively outdated before they&#8217;re even released.</p>
<p>Apple faces an incredible challenge of getting the world to adopt one phone. With <a href="http://www.macnewsworld.com/story/iPhone-20-Takes-on-the-World-63306.html">iPhone 2.0 and third-party application support being released on Monday, June 9th</a>, they may be able to win some points. Great applications can be written by local developers instead of through the eyes of Cupertino. This is going to cost Apple a lot less money, and may make the phone more popular in mature cellphone markets. It may also be the only solution to pushing a single phone worldwide.</p>
<p>(Picture from <a href="http://www.flickr.com/photos/subkernel/640304172/">subkernel</a>).</p>
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		<title>MacWorld Keynote in 60 Seconds</title>
		<link>http://www.andrewwirtanen.com/2008/01/18/macworld-keynote-in-60-seconds/</link>
		<comments>http://www.andrewwirtanen.com/2008/01/18/macworld-keynote-in-60-seconds/#comments</comments>
		<pubDate>Sat, 19 Jan 2008 03:52:46 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[macworld]]></category>
		<category><![CDATA[mahalo daily]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[youtube]]></category>

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		<guid isPermaLink="false">http://www.andrewwirtanen.com/2008/01/18/macworld-keynote-in-60-seconds/</guid>
		<description><![CDATA[Out of all the video podcasts that I watch, Mahalo Daily is quickly becoming one of my favorites. The podcast is hosted by Veronica Belmont, formerly of CNET&#8217;s Buzz Out Loud. When people ask me about what happened at MacWorld this week, I&#8217;ve been pointing them to this short and sweet summary:]]></description>
			<content:encoded><![CDATA[<p>Out of all the video podcasts that I watch, <a href="http://daily.mahalo.com/" title="Mahalo Daily">Mahalo Daily</a> is quickly becoming one of my favorites. The podcast is hosted by Veronica Belmont, formerly of CNET&#8217;s <a href="http://bol.cnet.com">Buzz Out Loud</a>. When people ask me about what happened at MacWorld this week, I&#8217;ve been pointing them to this short and sweet summary:</p>
<p><a href="http://www.andrewwirtanen.com/2008/01/18/macworld-keynote-in-60-seconds/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Apple TV Take 2 Gets it Right</title>
		<link>http://www.andrewwirtanen.com/2008/01/15/apple-tv-take-2-gets-it-right/</link>
		<comments>http://www.andrewwirtanen.com/2008/01/15/apple-tv-take-2-gets-it-right/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 22:51:27 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[HDTV]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple tv]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[ipod touch]]></category>
		<category><![CDATA[macbook air]]></category>
		<category><![CDATA[time capsule]]></category>

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		<guid isPermaLink="false">http://www.andrewwirtanen.com/2008/01/15/apple-tv-take-2-gets-it-right/</guid>
		<description><![CDATA[It&#8217;s taken a year and a half, but Apple has finally made the Apple TV (40GB $230; 160GB $320) worthwhile. Most of my original complaints are no longer valid, though I was correct in the device&#8217;s initial failure to grasp only but a niche market. With version 2 of the device, Apple has changed very [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.andrewwirtanen.com/wp-content/uploads/2008/01/overview-box.jpg" alt="Apple TV" align="right" />It&#8217;s taken a year and a half, but Apple has finally made the <strong>Apple TV</strong> (40GB $230; 160GB $320) worthwhile. Most of my <a href="http://www.andrewwirtanen.com/2006/11/24/apples-itv-doomed-to-fail/">original complaints</a> are no longer valid, though I was correct in the device&#8217;s initial failure to grasp only but <a href="http://www.andrewwirtanen.com/2007/08/25/apple-tvs-niche-market/">a niche market</a>. With version 2 of the device, Apple has changed very little, but have added one major capability to iTunes: HD movie rentals.</p>
<p>Just when we thought <a href="http://www.studiodaily.com/main/news/headlines/8955.html">Blu-ray had won the format war</a>, Apple has made things very interesting. While one can&#8217;t own the movies they purchase (this will be coming at some point&#8211;probably with a virtual catalog in the iTunes Movie Store instead of local storage), Apple TV makes HD movies that much more accessible. A $3.99-$4.99 price tag on rentals also adds some competition for Netflix (who recently announced <a href="http://www.macworld.com/article/131565/2008/01/netflix.html">unlimited streaming movies</a>&#8211;but those aren&#8217;t HD).</p>
<p>Apple TV Take 2 was my favorite announcement from the <a href="http://events.apple.com.edgesuite.net/f27853y2/event/index.html?internal=fj2l3s9dm">MacWorld 2008 keynote</a>, which also featured a <a href="http://en.wikipedia.org/wiki/Network-attached_storage">NAS</a> (dubbed <a href="http://www.apple.com/timecapsule/">Time Capsule</a>), new applications for the <a href="http://www.apple.com/iphone/">iPhone</a> and <a href="http://www.apple.com/ipodtouch/">iPod Touch</a>, and the deliciously green and expensive <a href="http://www.apple.com/macbookair/">MacBook Air</a>.</p>
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		<title>Usability Hits Mainstream</title>
		<link>http://www.andrewwirtanen.com/2008/01/08/usability-hits-mainstream/</link>
		<comments>http://www.andrewwirtanen.com/2008/01/08/usability-hits-mainstream/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 18:06:37 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[usability tech microsoft apple]]></category>

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	<category>1983</category>
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		<description><![CDATA[Usability has come a long way since 1983 (the year I was born and the year this photo of Bill Gates was taken). The first Computer-Human Interaction (CHI) conference was held in 1982 and some of the major contributions to the field were published a decade later (e.g. Nielsen&#8217;s Usability Engineering and Dumas&#8217;s A Practical [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.andrewwirtanen.com/wp-content/uploads/2008/01/gates.jpg" alt="Bill Gates in 1983" align="right" height="174" width="216" />Usability has come a long way since 1983 (the year I was born and the year this photo of Bill Gates was taken). The first Computer-Human Interaction (CHI) conference was held in 1982 and some of the major contributions to the field were published a decade later (e.g. Nielsen&#8217;s <em>Usability Engineering</em> and Dumas&#8217;s <em>A Practical Guide to Usability Testing</em>). For more on the birth of usability, <a href="http://www.andrewwirtanen.com/2007/02/25/the-birth-of-hci-and-usability/">see an earlier post</a>.</p>
<p>This week is the Consumer Electronics Show (CES) in Las Vegas and Bill Gates delivered his last CES keynote. He will step down to a part-time role at Microsoft in July (while maintaining the chairman title). When asked about the difference between Apple&#8217;s approach and Microsoft&#8217;s approach to product releases, Gates points to usability. Gates explains that Microsoft has a large number of researchers and there is a &#8220;renaissance of usability and prototyping&#8221; led by people like Bill Buxton (author of <a href="http://www.amazon.com/exec/obidos/ASIN/0123740371/ref=nosim/wirtanen-20" title="Sketching User Experiences by Bill Buxton">Sketching User Experiences</a>). Gates notes the need to combine usability with the deep computer science work that Microsoft is good at. He claims success in usability with Office 2007 and XBox. He applauds Apple for focusing in on specific products and polishing them. See <a href="http://gizmodo.com/341802/bill-gates-explains-the-difference-between-microsoft-and-apple">the full interview at Gizmodo</a>.</p>
<p>If Bill Gates recognizing usability is not enough for you, then take a look at <a href="http://www.usnews.com/articles/business/best-careers/2007/12/19/the-components-of-31-top-careers.html" title="Top 31 Careers">US News and World Report&#8217;s Top 31 Careers</a>. The list includes &#8220;Usability/user experience specialist.&#8221;</p>
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		<title>How to Turn an iPhone Off</title>
		<link>http://www.andrewwirtanen.com/2007/09/12/how-to-turn-an-iphone-off/</link>
		<comments>http://www.andrewwirtanen.com/2007/09/12/how-to-turn-an-iphone-off/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 14:08:46 +0000</pubDate>
		<dc:creator>Andrew Wirtanen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[HCI]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>

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		<description><![CDATA[Looks like the best phone ever made has a big usability issue! An iPhone owner went on a cruise, and came home to a $4800 iPhone bill from AT&#38;T. It turns out that he thought he turned the phone off when he hit the power button, but it was actually still on and checking email. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.andrewwirtanen.com/wp-content/uploads/2007/09/prod-iphone.thumbnail.jpg" alt="iPhone" align="right" />Looks like the best phone ever made has a big usability issue! An iPhone owner went on a cruise, and came home to a <a href="http://www.neoseeker.com/news/story/7106/">$4800 iPhone bill from AT&amp;T</a>. It turns out that he thought he turned the phone off when he hit the power button, but it was actually still on and checking email.</p>
<p>When you hit the power button once, it just turns the screen off. You have to do a long press to turn the phone off completely. <a href="http://www.cnettv.com/9742-1_53-29152.html">Watch the video</a> over at CNET by Tom Merritt.</p>
<p><a href="http://www.cnettv.com/9742-1_53-29152.html">read more</a> | <a href="http://digg.com/videos_educational/Quick_Tips_How_to_REALLY_turn_off_your_iPhone">digg story</a></p>
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