Products with multiple uses–selling them in stores is a challenge.
Designing a product with multiple uses is always a delicate balance between overwhelming the customer and providing bang for their buck. As one of my colleagues noted on our blog at HumanCentric, you need to make sure the feature fits the product, take time to design, and don’t forget about the main use cases.
But what if your product has multiple use cases without having to change a thing? Case in point: the “shredsors” and the herb scissors. Both of these pairs of scissors can do either task, but they’re both marketed to do different things.
This is a very interesting problem. How do you sell the scissors? Can you sell them as one device or do you have to market them separately? Do they go in the kitchen aisle or in the home security aisle? Can you unify the packaging to convey both uses? Or, is that even necessary (i.e. would users appreciate both features?). With the Internet, you could tag the product to be in two categories, but in physical stores you have to divide the inventory.
[Shredsors via Neatorama / RSVP Herb Scissors via Outblush]
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