Learning from Amazon.com
Jared Spool (UIE) is always fun to listen to, and his latest work of art, “Revealing Design Treasures from the Amazon” is now on Slideshare. In the presentation, Spool introduces Amazon.com as a unique place on the Internet, where strange things happen, like the reviews for Tuscan Whole Milk, 1 Gallon, 128 fl oz. Some of the main points that stuck with me were: customer reviews are only helpful if you have the customers to drive them, users hate redesigns so roll out designs slowly, and sometimes making one small change to meet user goals can have a large impact on sales (e.g. Amazon’s most helpful favorable and critical reviews).
Personally, I’m a huge fan of Amazon.com and I place orders nearly every month. I’ve loved the tab-free design ever since I first encountered it in 2007.
One of the most recent oddities on Amazon.com is the Three Wolf Moon T-Shirt, which inspired this Pocahontas parody video:
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